Tag: Digital Advertising

Getting Started: Creating Google Ads – Best Practices for Beginners

We have our website built with quality content that is better than anything else on the web – now what? First, we tell everyone we know to go check out our business and share it with a friend (cheap, easy, effective: word-of-mouth). Now, we need to promote it to a bigger audience!

Analytics || What am I looking at?

Marketing Terms Definition

Pull up the stat/analytic/data tabs within any of your digital platforms and your screen will be covered in KPIs, Bounce Rates, Open Rates, Sessions, and Funnels – the list goes on for what seems like ever. Today, we’re breaking down what some popular terms mean.