Getting Started: Creating Google Ads – Best Practices for Beginners

We have our website built with quality content that is better than anything else on the web - now what? First, we tell everyone we know to go check out our business and share it with a friend (cheap, easy, effective: word-of-mouth). Now, we need to promote it to a bigger audience! Article Breakdown & … Continue reading Getting Started: Creating Google Ads – Best Practices for Beginners

Analytics || What am I looking at?

Pull up the stat/analytic/data tabs within any of your digital platforms and your screen will be covered in KPIs, Bounce Rates, Open Rates, Sessions, and Funnels - the list goes on for what seems like ever. Today, we're breaking down what some popular terms mean. Definitions Many platforms will share some of the same terms … Continue reading Analytics || What am I looking at?