Analytics || What am I looking at?

Pull up the stat/analytic/data tabs within any of your digital platforms and your screen will be covered in KPIs, Bounce Rates, Open Rates, Sessions, and Funnels - the list goes on for what seems like ever. Today, we're breaking down what some popular terms mean. Definitions Many platforms will share some of the same terms … Continue reading Analytics || What am I looking at?

What analytics can do for your business

It's no question that data plays a vital role in today's business landscape. There are plenty of multi-billion dollar companies that focus on collecting and selling data to gain key insights on consumers. These are the Googles, Facebooks, and Dunnhumbys of the world. Naturally, there are even more businesses interested in acquiring customer data to … Continue reading What analytics can do for your business

Getting Started: Building your Shopify web store

Time to bring your business to the digital era. In this article, we're walking through the development of your web store using the Shopify platform. You may see a lot of the same features found in our previous writeup - developing a website on WordPress - so check that out if you haven't already. Let's … Continue reading Getting Started: Building your Shopify web store